Longrich
In 1995 during a health product promotion campaign, Longrich discover a high demand among consumers for skin care products. That was the beginning of the Longrich Journey towards leader ship in China’s Daily Chemical Industry.
The Company has been involved in traditional selling of products until July 2009 when he was licensed by the Ministry of Commerce for direct selling (Multi Level Marketing). With this achievement, Longrich has provided thousands of high achievers who have dreams for better life and future; the opportunity to make their dreams come to pass.
ABOUT LONGRICH
Longrich
(Chinese: 隆力奇, pinyin: LónglìqÃ) is a leading Chinese cosmetic company that holds a wide variety of household cleaning products, personal care products, health care products and pet care products. We have 8 research and development centers in three continents and over 12,000 employees worldwide.
Founded in 1986, our company has seen steady growth in its market share and expansion that makes us today one of the most successful private companies, leader in the Chinese cosmetics sector and daily care industry and a company that legally practices the direct selling in mainland China and overseas. Our trademarks have been registered in 183 countries and our products are sold in more than 50 countries and regions around the world including Malaysia
, Taiwan
, Hong Kong
, Singapore
, Nigeria
, South Africa
, Cameroon
, Russia
, Ukraine
, South Korea
, Thailand
, Philippines
, United Arab Emirates
.
Beside the traditional sales and direct sales, we also have a proven experience in OEM and ODM. We help local and international firms manage their entire supply chain in China. We have the capability to provide product research and development, packaging design, raw material procurement, production, warehousing, distribution and sales of all kinds of cosmetics, personal care, household, health and pet care products.
XU Zhiwei
– CHAIRMAN/PRESIDENT PROFILE
- Master of Business Administration
- Representative of Peoples Congress Jiangsu Province 10 & 11
- Executive Director Cleaning Products Association Industry China
- Director of Daily Chemical Association Industry of Jiangsu Province
- Most Influential People in Chinese Cosmetics
- Most Outstanding Chinese Entrepreneur of the World Economy
- Top Ten Most Charity Value People Award
- Vice-President of 17th China Beauty Expo Brand Union
"Everyone has dreamed of success, but many have eventually failed because they cannot find a good platform for their career. Longrich provides exactly such a platform for thousands of dreamers, who are bound to succeed as long as they turn dreams into persistent pursuit."
-- Zhiwei Xu
Our Core Values:
- Customers are always in my heart.
Our Mission:
- Revitalizing enterprise through talent.
- Benefits from professional management.
- Expand market through quality products.
- Retain customers with excellent service.
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